Today Sony Pictures UK released their own trailer for Chappie. It’s very different from the international trailer release last week.
There are some odd audio edits but overall I think it’s a much better trailer and does a good job of setting up the movie without showing EVERYTHING.
In a world that is increasingly online, and when people complain about globalization wiping out cutural differences between countries, I always find it fascinating when movie studios feel that they need to market movies so differently between countries, especially English speaking countries that share so much media already.
Compare for yourself and I’d love to hear which trailer you think is better in the comments below.
UK Trailer:
International Trailer:
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