The Third Floor & Framestore Partner To Provide European Market With Unmatched Previs

Yesterday the following press release was e-mailed to all the staff at Framestore annoucing their new partnership with the previs company The Third Floor.

The Third Floor, Inc., Hollywood’s preeminent previsualization company, is joining up with Framestore, the London-New York Oscar-winning visual effects house, to provide European directors with top-tier previs expertise.

The new venture, called “The Third Floor – London” and based in the U.K., will see the two companies sharing staff, tools, skills and philosophies and an initial headquarters at Framestore’s Wells Street office. First commissions include: Carl Rinsch’s 47 Ronin and Marc Foster’s World War Z (WWZ).

The Third Floor CEO and Creative Director, Chris Edwards, stated: “We’re excited to offer the best storytelling tools and talents to inspired directors throughout Europe and leverage our team’s experience in shaping creative ideas and technical approaches on wide-ranging types of films for the better part of a decade. Our partnership with Framestore enables us to help directors and their entire crews maintain and realize their vision from early development through to the final visual effects through a collaborative and efficient process.”

Framestore CEO William Sargent, said: “This is a genuinely exciting venture that will be a serious boost to the burgeoning European film market. I have long been an admirer of The Third Floor team and was extremely impressed by their previs work on Spielberg’s War Horse. We have a shared passion for filmmaking, visual excellence and storytelling. And we can further harness these mutual passions by combining skills, contacts and resources. This is a case of 2 + 2 = 5.”

The Third Floor has an unrivalled reputation in Hollywood for delivering highly-creative, digital preproduction services for A-list directors like J.J. Abrams, James Cameron, Tim Burton, Robert Zemeckis and Steven Spielberg; with a list of blockbuster credits including Thor, Tim Burton’s Alice in Wonderland, Avatar, Star Trek and Iron Man 2. The company’s name was coined while it’s founders of The Third Floor were previsualizing Star Wars Episode III: Revenge of the Sith on the third floor of George Lucas’ creative HQ, the Skywalker Ranch.